LUXEPLAYHOUSE
A luxury adult paysite
PROJECT
Branding, Web Design
A Corporate Design and Webdesign Project for an erotic paysite. Luxeplayhouse is an American paysite/website with erotic content. The brand holds a luxury erotic experience at the forefront and pushes boundaries by setting a new sensual standard in the industry. Welcome to the opulent world of irreverent luxury porn.
THE LOGO & LOGO MARK
The main logo features typography that is elegant and classy to give the brand a heritage, gentlemens club vibe. The italic style makes the letter „Y“ stand out and the viewer immediately understands that this letter plays a key role in the overall branding. The „Y“ stands for the Y-chromosome. This in turn is a sex chromosome (gonosome). It causes the formation of the male phenotype and thus stands for the target group of the brand.
I also created a secondary brand mark to be used throughout different applications. In this logo symbol the two „Y“ merge into a symbiotic entity. Like two sexual partners. The result is a logo mark in the form of a coat of arms that reflects the exclusivity and luxury of the brand.
COLOR PALETTE
The palette is made up of rich, luxury tones inspired by the colors of traditional gentlemen clubs.
PATTERN
We developed a luxurious pattern from the logo mark, which gives the brand an unmistakable look. We play this pattern in the brand colors. Even if the logo is not shown, you can tell which brand it is.
TYPOGRAPHY
We chose an elegant serif typeface to give the brand an unmistakable luxury character. We paired this with a handwritten font for the secondary heading to add a playful twist to the brand. For the body text we selected a simple sans-serif typeface in order to bring a contemporary and clean feel.
